How to attend New York Fashion Week as a newbie blogger

How to attend NYFW

Hey Ladies

As NYFW is approaching, I figured I’d recap on some tips I’ve learned from the last time i went to NYFW and share it with you guys. Let me just start by saying i attended fashion week when i had barely 5k followers on IG, so it’s totally doable even if you are just starting out! I am sure you all had a fantasy of attending NYFW at some point in your life especially if you are a fashion and style blogger. I always wished to have that Carrie Bradshaw moment of being at fashion week with a whole bunch of girls. As a blogger, you have more power than you think, even if you are just a tiny one:) And i am here to show you how you can use all you have got to your advantage, and ultimately attend NYFW.  

How to attend NYFW and get invites to the shows


Begin the process by familiarizing yourself with the designers on the schedule. Whether it be reading about them in magazines, or following them on social media, begin interacting with the brand. I for one found a great resource in Modem onlineThis site has everything you need to know about the fashion show schedule, press, and showroom contacts. In Addition, NYFW’s own website is a great resource as well. You can also track down brands and contacts through LinkedIn, which i did a lot or browse through the internet to see if you can find a brand representative or PR Agency contact. The most invites i received came actually from PR agencies who sometimes represent more than one brand and can give you multiple invites.

My Tip: Create an Excel Sheet and enter all information you could find neatly into a file containing the brand name, contact info, representative, comments etc. This is also great for the next time you want to attend NYFW.


Now that you gathered your information you can start requesting invites. In the fashion industry, timing is everything. The general time limit to begin contacting PR companies is within 2-3 weeks of the show. My tip: Apply to ALL shows! Give it a shot! There are 100s of shows occurring throughout the small period of fashion week and you will most likely be rejected by some, so the more requests you send out the more invites you might get. (I probably sent around 200 emails, not kidding) However; be realistic! Do not waste your time contacting major brands since the only way to get in there is if you are from the press, magazines or a celebrity. Choose emerging brands which might want to get exposure and more buzz.

What to write

Type up an email that can be generalized and sent to multiple brands, so you do not have to type up a new email to every brand. Keep it short and simple! These people are getting hundreds, if not thousands of emails asking for access to the show, you better make yourself stand out! Tell them a bit about you, your blog and how they can benefit from having you at their show. I would add any previous coverage you might have had. If you already have a great following give them your social stats or even better attach a media kit if you have one.

At the NYFW papyrus event

Front row at Leanne Marshall


Talk to friends on the same path! It is all about who you know. Perhaps your friend has a connection with a designer or a news source you were unfamiliar with. If you know of somebody working in big fashion houses, ask them if they can get you an access pass. Literally, use any lead you may have. In addition, remember those annoying PR emails you get that are usually filled with information about some product you may or may not care about, well that PR girl might work for a PR agency that represents a brand.

My Tip: If you’re a fellow beauty blogger, start by reaching out to PR companies that represent a beauty brand and check to see if they will be sponsoring any of the shows during NYFW. Read this post about how to get beauty brands to collab with you. I received many invites through beauty brands since they sometimes do the makeup or hair for the shows. If you’re already backstage, you might be lucky and be able to attend the show.



Let’s just say you have not received any invites prior to the show, so now what do you do? You can either reach out small magazines, websites, and blogs that you admire and volunteer to cover the shows for them. Send a follow-up email and ask for just a backstage access, which is great fun as well and sometimes more easily provided. Furthermore, you can also just go to where the shows are happening ( usually at Skylight Clarkson Sq ) and stand outside, you might get lucky and get access by just being at the right place at the right moment. ( This happened many times to people i know!)


Lastly, even if scoring a Fashion Week invite proved to be mission impossible this season, you can still have a great experience by attending other events during NYFW. There are many events invites you can score as a blogger like the LiketoKnowit party by reward style which you can request from your reward style representative. ShopStyle and many other cool brands host parties that are totally worth going just to connect to other bloggers, stylists and mingle with like-minded people.

My Tip:
  Connect with friends and bloggers who you know attend NYFW, since they might not be able to go to every show as planned and might give you their access pass. (I happened to just arrive from an overseas flight the week of fashion week and was simply too drained to attend all shows i got invited to, therefore i gave a lot of them away to friends)
If you want to be a part of my blogger friends and community, shoot me an email ( and i will invite you. A bunch of girls i know are attending NYFW this month and you can exchange tips and advice.

NYFW Essentials



with my Style collective sisters at the LiketoKnowit party


I hope I was able to guide you a little and give you some tips. If you have any questions let me know in the comments below! Are you attending NYFW this month? Let me know so we can meet up:)



  1. January 6, 2017 / 3:08 pm

    This is amazing Toby! You’re the best! Can’t wait to see you in February! Xo

  2. January 6, 2017 / 3:14 pm

    Thank you for such awesome information! I just started blogging a few months ago, so I have a tiny following. This article gives me hope that one day I could attend NYFW!


    • Toby
      January 6, 2017 / 3:16 pm

      yes a hundred perfecent, i attended with just a really small following compared to others xx

  3. January 6, 2017 / 6:01 pm

    This is such a helpful post! I’ve never been to NYFW but I want to go this year. I will definitely be referring to this post before I go.

  4. January 6, 2017 / 7:09 pm

    It is our goal to go this year!! These were such helpful tips!! Thank you so so much!!

  5. January 6, 2017 / 10:39 pm

    Hey girl! I would love to connect! I won’t be attending NYFW this season as my little babe is still too young to leave her, but will be hoping to organize it all for fall! I’ll find you on insta too!


  6. January 6, 2017 / 11:51 pm

    What a fabulous guide to doing NYFW right! Can’t wait to see you again next month and so stoked I made one of the pictures!

    xo, Amanda

  7. Shelby
    January 9, 2017 / 3:08 pm

    Such a great post!

  8. January 9, 2017 / 3:28 pm

    Toby, This is incredibly helpful. I am dying to go, but I don’t think I will make this go around. Hopefully the next one when I am able to really reach out to people like I should. I am definitely bookmarking this for the future.
    Thank you for being so helpful!
    Victoria Schneider

  9. January 9, 2017 / 3:56 pm

    I just pinned this! I can’t wait for NYFW I am so going to attend this year!
    Thanks for sharing darling,
    Kat |

  10. January 9, 2017 / 5:45 pm

    This is so great Toby – so much useful information! I hope to actually see you this time around since we missed each other last year. Thank you for this post! I hope to attend more shows this year. Xoxo

  11. January 10, 2017 / 8:05 pm

    Thank you for sharing! Great advice- I love your blog!

  12. January 11, 2017 / 3:03 pm

    Thank you so much for all the informations, they are very helpful!
    I will be keeping this post in mind!
    Love your blog, and your style 🙂

  13. January 11, 2017 / 4:56 pm

    Thanks for a the tips babe!

    Bethany // www,

  14. January 11, 2017 / 10:47 pm

    Thanks for sharing!!

  15. Vanessa
    January 13, 2017 / 3:07 pm

    These tips are seriously so helpful. I’m so excited to attend for my first time in February!

    Vanessa |

  16. January 13, 2017 / 5:14 pm

    Great tips! Thanks for sharing!!

  17. January 19, 2017 / 2:53 am

    It has always been a dream of mine to attend NYFW! Hopefully in the next year or two I will be able to go!

    • Toby
      January 23, 2017 / 4:31 pm

      oh yes hopefully you will make it! hugs, toby

  18. January 19, 2017 / 3:30 pm

    Great Post! Very beneficial and resourceful tip. I will be attending NYFW in February! Super excited after reading this post!

    If anyone else is attending please reach out, I would love meeting other fellow bloggers!

    • Toby
      January 23, 2017 / 4:27 pm

      yay i am so happy i was a help! maybe we will bump into each other xx toby

  19. January 19, 2017 / 10:11 pm

    The same applies to most of the fashion weeks around the world, if you really want to get in, try until you make it!

    D from TSD

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