Beauty On A Budget with H&M Beauty

h&m beauty

Hey Ladies

I hope you are all having a great week so far. If you know me well you will know that i love a good bargain. I am that girl who waits for her must have dress, to go on sale lol but all joking aside when H&M launched its beauty department i was absolutely thrilled! They carry more than 700 beauty products ( Yess you heard right!!)  including tools, hair, makeup, skin care, and nail polish all less than ten bucks! So many youtube bloggers and beauty magazines were raving about the products that i just had to get my hands on them as well. 

First of all, the color selection is almost like M.A.C. They have such a big variety of shades and colors that will suit any type of skin tone and occasion. Packaging wise i love the gold, white and black theme they have going. I won’t say they are the most solid ones but nonetheless, they are great quality considering how much they cost. ( 3$-10$)

One of my favorite products from them are the eyeshadows. I was very impressed by the big selection they offered, Including matte and shiny. When I swatched them, I was pleasantly surprised to see how well pigmented and how easy they were to blend. I especially love the ones with a hint of sparkle, they blend very effortlessly and give a gorgeous hint of sparkle.

Similar to the eye shadow are the powder blushes which come in a cute hexagon packaging which includes a mirror. You only need just a dab and it will instantly give your cheeks a great natural flush.

h&m Beauty

(High Impact Eye Colour, $6.99)

Another great product is their nail polish. With 190 shades, they literally got every single color you can imagine! The nail wand is wide enough to cover your nail in one application and they last a really long time. I bought some pink and peach hues and have used them ever since.
I think the best factor is obvious, they are extremely inexpensive to purchase and make your trip to H&M more exciting! But i should warn you, they might be addictive. Since they are so cheap you might find yourself suddenly with over 20 products at the checkout counter.


The H&M Beauty Department is a new favorite destination of mine and I will for sure swing by when I can, to pick up a new eyeshadow or lipstick.
Have you tried anything products from H&M Beauty yet? What’s your favorite product?

Shop this post

All my love,

*Some press samples featured



  1. September 20, 2016 / 6:13 pm

    I haven’t tried H&M beauty yet but your reviews have made me curious, will pick something up next time I’m there! Take care,

    • Toby
      September 21, 2016 / 4:26 pm

      Let me know what you got Mayra x

  2. September 21, 2016 / 2:40 pm

    Omg I didn’t even know that they launched a beauty line! those products look amazing. I will definitely have to try. Thanks for sharing.


    • Toby
      September 21, 2016 / 4:25 pm

      you must try their products amber! you will not regret it xx

    • Toby
      September 21, 2016 / 4:26 pm

      they look and are really pretty! thank you Leah for reading xx

  3. Roselyn
    September 21, 2016 / 3:41 pm

    WOW!! I had no idea they had beauty products and 700 products at that!! Thanks for this informative post and I can’t wait to shop this affordable line! Thanks for sharing Toby! xo, Roselyn

    • Toby
      September 21, 2016 / 4:27 pm

      Roselyn you will love their products! x

  4. Nicole
    September 21, 2016 / 4:53 pm

    I had no idea H&M did make up. I know you said the eyeshadows were pigmented, but do they last?

    Great post lady!


    • Toby
      September 21, 2016 / 6:21 pm

      They last as long as all my other eye shadows, the cream shadows are a bit more long lasting I would say

    • Toby
      September 21, 2016 / 6:21 pm

      Yes the packaging gives a real sophisticated impression thank you Courtney for reading x

  5. September 22, 2016 / 2:39 am

    I never remember that H&M has makeup!!!!! How fun!

    • Toby
      September 22, 2016 / 2:31 pm

      Oh you will love it! xx

  6. September 22, 2016 / 2:20 pm

    I am so excite about this! I can’t wait to give some of these products a try! 🙂

    • Toby
      September 22, 2016 / 2:32 pm

      yay let me know how you like them xx

  7. Pazao
    September 22, 2016 / 2:30 pm

    Love your pick of these products! I never knew that they were carrying beauty products.

    • Toby
      September 22, 2016 / 2:36 pm

      haha so many did not know but i am glad i can give valid information, i hope you will love them as much as i do x

  8. September 22, 2016 / 2:40 pm

    I never knew they had beauty products until your blog, Toby!!! I’m sad I didn’t get to meet you in NY when I was there for 2 days. Next time I’m there we need to get together. XX, Donna

    • Toby
      September 22, 2016 / 3:00 pm

      Yes Donna! i am really sad to have missed you. Please contact me any time your in the city girl xx and yes you must head over to the next H&M store…you will thank me later. hugs, toby

  9. September 22, 2016 / 2:44 pm

    I love your beauty picks! Those eye shadows look amazing!!

    • Toby
      September 22, 2016 / 3:12 pm

      Me too Jessica, Yet i still want them to look nice for my flatlays lol. These are perfect x

  10. September 26, 2016 / 2:36 pm

    I always wondered about the quality of the make-up at H&M, I love buying their tassel earrings! Will definitely have to check out now!

  11. September 26, 2016 / 3:21 pm

    Glad to hear that h&m beauty line is good! I have been hesitant to try. Will do now!

  12. September 26, 2016 / 4:10 pm

    It’s funny, I would never have thought of H&M for beauty products but your reviews make me want to try them. Thanks for sharing Toby! Xoxo

  13. September 26, 2016 / 6:46 pm

    I know H&M have some of the best skincare and makeup buys in the market and recently, they have simply upped their makeup game like any other brand

  14. September 26, 2016 / 11:37 pm

    I had no idea this existed but I am SO excited!! Great post! <3

    • Toby
      September 27, 2016 / 4:11 pm

      haha i am glad i made you discover it xx

  15. September 27, 2016 / 3:45 am

    I haven’t tried any of their beauty products yet, but they look chic and pretty. Will have to give them a try next time! 🙂

    • Toby
      September 27, 2016 / 4:11 pm

      yes you will love it Jami x

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