I have finally listened to all of your encouragements to do a post about how i take the perfect flatlay. I have gathered some great tips that i accumulated while perfecting my own strategy. We all love a good flatlay on our Instagram feed and i have been obsessed with them since the beginning of the trend. It might look hard to copy, but with some few tips and tricks it’s easier than you think. Since i love beauty products and all the pretty items to uplift my home i think a flatlay is a great way to showcase what you are passionate about.
How to take the perfect flatlay
Perfect lighting is key
The number one rule of flatlay images is to always shoot in natural light. Mornings or afternoons are a great time to utilize the light. Natural light is best because it does not create shadows, so shoot somewhere that is drenched in natural light, perhaps near a large window or glass doors. For best results, try different places around your home and office until you find a place that gives you the best natural lighting. Lighting may seem like such an obvious thing, but not everyone understands just how important it is when creating photos. It will make a difference between an average picture and an awesome picture.
Pick a theme
The theme is important because your flatlay should tell a story or describe a moment in time, so ensure every piece of the flatlay helps to tell the story and is in line with the overall theme. The theme could be anything, from travel, fashion, beauty and food to ‘whats on my desktop’ or ‘what’s in my bag.’
For Example, when focusing on a clothing item, showing some related items will add the perfect extra something to your photo. Here i wanted so show off my sweater and it’s color scheme and paired it with same colored beauty items and accessories.
Create a Focus
Pick an item that you will focus on and place things around it. If talking about your favorite agenda, place the item in the middle and highlight it with some add-ons.
Organization is fun
People love seeing beautiful objects all neat and aligned. It’s a different take on a flatlay and i have experienced lot’s of likes on such pictures. Place big and small items nicely together all in the same direction like this picture featuring clinique. Make sure all your items are clean, especially makeup and beauty products.
Use a plain Background
Plain backgrounds work best to highlight your item. If you don’t want to go for the same solid white background on all of your pictures, try using wallpaper ( bought mine on amazon), wooden floorboards, bed covers or an interesting rug.
Shoot several pictures
When i do a flatlay i take multiple shots from different sides, i crop and zoom in and out to get several different pictures from one flatlay. Such pictures are a great thing to have in stock when it’s bad weather or when your inspiration isn’t flowing.
Play with angles
You don’t always have to include the entire flatlay you’re photographing into one frame. This goes along with playing with angles. Rather than trying to fit the entire item into your lens, you can always take a shot from the sides to create a more creative photo.
props are an essential part of creating a flatlay. I tend to stash all my props in boxes in order to have them handy when needed. Anything from Magazines, books, flowers, candles to food and makeup could be used as props.
Get Flatlay Inspired
I regularly scroll through Instagram and sometimes print screen a flatlay that caught my eye. use the #flatlay hashtag to get some inspiration or come join my flatlay inspiration board on Pinterest HERE
Shop some of my favorite flaylay props
Now i have a question to ask, what kind of flatlay would you like to see more on my Instagram? And please let me know which tips helped you the most and if this post helped you in any way. Share your thoughts and tips in the comments below! I can’t wait to hear about your best ways to perfect your flatlay photography.
Until next time,