Since i am a total beauty freak and i love all things revolving skin care, cosmetics, and makeup, my dream was always to get beauty brands to send me stuff as a PR sample and i get to take loooots of pictures and post them on my blog and Instagram. That dream of collaborating with beauty brands has actually become reality lately and i am super thrilled that my work ethics worked out. Therefore, i wanted to share them with you ladies so you each get an opportunity and a better understanding of how to get beauty brands or any brand to collab with you.
How to get beauty brands to collaborate with you
Numbers do not mean anything
The idea that you must have 10k followers on your blog or social media in order for brands to be interested in you is total nonsense! Now that we covered that we could start optimizing what you already have. Yes, it gives you more leverage if you have a large audience, but most brands look at engagement — not just numbers! If you’re still working on your first few hundred followers but you have lots of comments, feedback, and social media shares, you are good to go.
Search for companies that fit your blog theme
I personally love beauty and i am passionate about makeup products, so i chose to go after beauty brands. However, if you love Art and DIY projects then go for the brands that represent that. Once you figured out what you want and what fits in your overall theme then you could start researching companies.
How to get contacts
I first check out their website if i can find an email address. If there is nothing besides customer service contact i then go search on LinkedIn. On linkedin, I search under PR/Marketing, if i cant find a direct email address, i then take the name of the person and search if i can find them on Instagram and contact them through DM. I know i am a total stocker when it comes to it lol but it works!
I also check out bloggers in my niche and see what brands they are working with and then reach out accordingly. Also sometimes just leaving comments on the brand’s page like “i would love to try so and so” can get you a positive reply!
What also worked for me is tagging every single brand in my Instagram pictures, if they are impressed with your picture they will many times reach out directly, which happened to me often!
Think a bit outside of the box and aim for smaller brands or up-and-coming brands that would love the organic exposure that a feature on a blog can offer. I’ve found that these types of companies are easier to partner with because there is less of a big company chain you need to fight through to find the right person to contact.
What to write in your email
Click on contacts and click on the email info. Some brands have already reassigned Blog/PR email address which is great. If you see a first name, always start your email with the name, this gives it a more personal approach. Keep it short!
- Intro about you and your blog (one to two lines
- Why you love their brand and products
- What you want to do with their product (blog post, shout out, giveaway, pictures, etc.)
- Sign off with links to your social media platforms and Blog URL
What worked for me
Whenever i received products to review, i went ahead and wrote them a thank you email and sent them a link to my post, like this you stay in their mind a bit. Furthermore, every picture i took on Instagram i tagged every single item to the matching company. Many times they reply or they repost your picture which gives you great exposure.
Make sure the pictures are clear and nicely displayed. Companies want to see how you interpreted their products in a professional way.
Most brands will at least respond to your initial email, but do not get discouraged if they say no, most of them say yes! It’s just a matter of finding the ones that are a great fit. Make a pre-made email so that you could send it out to several companies until you’re able to land your first collaboration.
Good luck! Have you ever been able to collaborate? What are your tips? What things worked for you?
Let me hear if i was able to help you out a bit and feel free to ask me questions 🙂
You can also follow my Blogging tips Board on Pinterest for more helpful tips:)